Walkden Privacy Policy

Data Collection Practices

We gather and manage various types of personal information, including:

How Your Information Is Used

Your personal information is utilized for these purposes:

• Service Provision and Contract Fulfillment:
  • We handle the processing and management of your car rental bookings and agreements. This includes verifying your identity to confirm you meet our rental criteria. We also oversee the collection and return of vehicles, along with processing payments and managing any applicable deposits and charges.
• Customer Communication (Legitimate Interest and Contractual Obligations):
  • Delivering booking confirmations, updates, and essential rental details. Addressing your questions and offering customer support. Informing you of any changes to our services or policies.
• Marketing Consent and Legitimate Interests:
  • We will send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement for Customer Benefit:
  • Evaluating website interactions to enhance user experience and optimize functionality. Conducting research to improve our vehicle offerings and services.
• Compliance with Legal Standards:
  • Adhering to legal, regulatory, and tax obligations. Preventing fraud and maintaining service integrity. Addressing disputes and upholding our terms and conditions.

Information Exchange

Sharing Your Information

• Car Hire Partnerships: We collaborate with third-party companies, including payment processors and IT support, to provide our services. These partners are required to safeguard your data.

We do not share your personal information with third parties.

Data Protection Measures

We apply suitable technical and organizational measures to safeguard your personal information from unauthorized access, modification, disclosure, or destruction. Our protocols involve encryption, access controls, secure server environments, and routine security assessments. Nevertheless, please be aware that no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Policy

We keep your personal information only for as long as required to achieve the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations. The duration of retention varies based on the type of information and the specific circumstances surrounding its processing.

Your Rights Explained

Your rights under UK data protection law

• Access to Your Information: Obtain a copy of your stored personal information.

For inquiries regarding your rights, please reach out to us below.

Cookies and Tracking Practices

Our website employs cookies and similar technologies to improve your browsing experience, analyze visitor traffic, and tailor content to your needs. You can adjust your cookie preferences at any time through your browser settings, allowing you to control how your data is used while exploring our site.

Policy Changes

We may revise this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be displayed on this page along with a new "Last Updated" date. We recommend checking this policy periodically to stay informed about our privacy practices.

Contact Walkden Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out: